Promotion for REDCARD, a Japanese womens
denim brand. In order to communicate with the users in a new way, we proposed to use a male cast. These two male models are the most popular actors among our target audience of women in their 30s and 40s, and we created videos of them innocently playing small challenges such as "folding a large origami crane" or "stacking 50 buckets" (We took many more videos.)without any scenario.The videos were posted on Instagram and YouTube.
Their creations are also displayed in stores, creating a user flow online to offline.
This is also connected to the brand's message of "adventure in everyday life.